Assignment 15: Figuring out Buyer's Behavior No. 2

Pick a Segment

I will be readjusting my segment and find people who are trying to get active with clubs and organizations, but they are not sure how.

Interviews [ I provided three alternative decisions: social media, tabling, and word-of-mouth]

1. Interview 1
1. A girl who is seeking a club or organization that she can follow through the vast social media presence
1. When she does her assessments, she looks around on Facebook and Instagram. If they do not have a high social media presence, she assumes that the organization is not currently active. She does not take the time to go to the general body meetings that the organization has which may create misunderstandings. Some clubs do not post often on Facebook and/or Instagram because they have followers that regularly attend the clubs. She only attends clubs if she feels that she has a high chance of meeting people rather than going to a club that has no social media presence. 
2. Interview 2
1. A boy who does not like using any social media
1. The guy searches for clubs and organization through tabling, flyering, and word of mouth. It is very difficult for him to get involved because he finds out information last minute about the club and their activities. He listens to his friends about what clubs he should try and go to which is difficult since he finds out the day of. Since he does not heavily use social media, it is hard for him to keep updated, as he is not quickly updated in real-time.
3. Interview 3
1. A medical student who seeks clubs within her field
1. She is a medical student, and she finds it really hard to keep to date with all of the clubs. She has many of the clubs and organizations followed through her social media, but it ends up being really lacking because she does not put it right on her calendar. She wants clubs where she can easily catch up with, but due to the sparse information of clubs scattered throughout the internet, it is very hard for her. .

Draw Conclusion

1. This segment is very scattered through if they use social media or not. There does not seem a cohesive way where clubs can regularly update their followers through all of their social media platform. I think an application that streamlined all of the involvement would make many of the students' lives and allows them to adjust better at the University of Florida and feel at home.